In lieu of market commentary this week I’ve decided to do some Apple math. Apple, the world’s largest maker of iThings, reported quarterly earnings this week, and for once, the praises sung by the usual Wall Street chorus couldn’t possibly match the grandeur of the results. The money this company is making is nearly impossible to put into perspective. Revenue for the quarter was $46 billion on sales of 37 million iPhones, 15 million iPads, 15 million iPods, and 5 million Macs. Revenue was up over 70% from the prior year and earnings more than doubled to $13 billion. And that’s one quarter—they get another three this fiscal year. Apple’s gross margin was 44% for the quarter, an improvement over the prior year’s 39%–so much for the notion of competition eroding profitability. They can’t maintain that level of profitability forever…unless they can. But seriously, they can’t. I’ve told you that it’s hard to put this into context, but you can’t really appreciate that if I don’t try, can you? Apple is on pace—assuming no more quarter-over-quarter growth (ha!)—to earn $50 billion this year. Let that sink in for a moment. AAPL stock trades at an all-time high of $445 per share, which looks expensive. The highest-priced stock in the Dow is IBM at $190, and the next-highest is Caterpillar around $110. Exxon Mobil, tied with Apple for the title of most valuable company in the world, trades at $87. Yet compared to the market overall, AAPL at $445 is cheap. That’s right—it’s cheap.
With 929 million shares outstanding, the current $445 stock price gives Apple a market value of $415 billion, about the same as Exxon. The $50 billion of expected earnings for Apple translates into $55 per share, giving it a price-to-earnings multiple of just 8. The U.S. market overall, as measured by the S&P 500, has a P/E multiple of around 15. So Apple, one of the best-performing companies in history, can’t even sniff an average multiple. Put just an average multiple on AAPL and you get a stock price of $825, which would be an 85% increase, and would value Apple at over $750 billion, making it the most valuable company in history.
Something else that’s crazy—Apple now has $97 billion in cash on its balance sheet. $97 billion in the bank—that’s more than the total market value of all but 25 companies in the United States. Strip out the $105 per share of cash—as analysts and investment bankers do when valuing a business, because you shouldn’t pay more than a dollar for an actual dollar—and the P/E multiple is just 6. Crazy.
Just for fun, let’s say the market decides to value Apple as highly as it values Amazon—a company that is trying to compete in the tablet market that Apple created. At $190 per share, Amazon trades at 102 times earnings. Put a 102 multiple on Apple and you get a market value of $5.2 trillion. That’s more than the GDP of every country in the world except the U.S., China, and Japan.
So should you rush right out and buy AAPL stock? No. Should you buy it when the broader market pulls back from its current, overbought level? Maybe so. I’d definitely rather have one share of AAPL than one iAnything.
The major averages were mixed during another week of lackluster, low-volume trading, with the S&P and Dow slightly lower and the Appley Nasdaq slightly higher. The Family Stock Index rose for the seventh straight day on Friday, capping a week during which the index gained 3.1% to close at 12,306. The FSX has gained 11% during the first four weeks of 2012 and now sits at its highest level since August 1st of last year. The last time we were at this point on the chart we plunged more than 2,000 points over the next five sessions. Lucky for us history never repeats itself, right?
Advancers
- Ruby (RJET) +27%. On the road again, and again. A steady diet of takeoffs and landings for Ruby has meant liftoff for her stock. Maybe she and Mario the Elder should sell their house in Hilton Head and travel around the country in an RV. I bet the flying RV from Spaceballs is available.

- Reagan (REGN) +9.2%. A balm for Reagan’s wounded soul has finally been found, and its name is Coldplay.
- Jodi Ann (JOY) +9.1%. Jodi Ann is putting Marcus to shame in the market (up 24% YTD) and in catering ideas for their late-summer wedding. The Eure side is struggling to come up with some family foods to include, what with Jodi Ann being able to fall back on however much Italian she is. Marcus acts like she’s 100% Italian, but her last name sounds more like a Southern expression of consternation than anything else.
- Lulu (LULU) +6.7%. The Fat One is up to something, possibly multiple somethings. She was in Brinky’s room asleep on the bed when I put him down for a nap on Wednesday; this is no big deal, as she usually sleeps in there all day. But after Brinky had been asleep for about an hour that stupid thing started caterwauling at top volume in his room. I ran up to see what could be killing it and to kill it myself if something wasn’t already. It was too late, though, and Brinky was awake and furious. Lulu escaped before I could strangle her, and I never could find anything to explain her freakout. Besides that she hates me and is plotting my downfall.
- Zero (ZIP) +6.3%. The market hopes Zero had a pleasant vacation; he deserves it.
- Namilita (NL) +5.5%. One of them looks a little like a tiny tiger. I don’t know what the other one looks like, but I imagine it as Hector from the Catillac Cats.

Decliners
- Marisa (MOLX) -1.4%. A cat is supposed to be up to something; that’s what the market is telling us. You get no points for being amenable. And Marisa is a very sweet cat, except for all the murdering.
- Jenny (JNY) -1.6%. Jenny’s a quarter Italian herself, but she doesn’t think much of the cuisine of her one-fourth homeland (fettuccine with good alfredo sauce notwithstanding). When Jenny gets married I expect the food to be French Fries with Ranch dressing on the side, and melted Freeze Pops to drink.
- Marcus (MCS) -2.3%. The traditional Eure meal is meat cooked in butter with butter on the side. Desert is butter dipped in sugar. You’re welcome.
- Katie (CATY -2.6%) and Lee (MSTR -0.5%). Our relationship isn’t perfect, but it’s damn near invincible, flaws and all. Katie didn’t give up on me even after I gave up on myself; if she had, I’d be dead now. The market has recognized that in the past, but Heidi and Seal have clearly got investors spooked. If those two can’t make it work, every marriage is going to get a turn under the market’s microscope.
- Nicole L. (COL) -2.7%. This place is crawling with Italians. Immigration really needs to step its game up.
| Name |
Ticker |
1/27/2012 |
Change |
| Brinkley |
BCO |
$28.20 |
+0.34 |
| Charlotte |
ICE |
$116.45 |
-0.96 |
| Dustin |
DST |
$48.96 |
+0.29 |
| Icarus |
FLOW |
$3.80 |
+0.13 |
| Jenny |
JNY |
$9.08 |
-0.15 |
| Jodi Ann |
JOY |
$93.12 |
+7.76 |
| Justin |
WOLF |
$3.29 |
+0.11 |
| Katie |
CATY |
$15.99 |
-0.42 |
| Lee |
MSTR |
$114.65 |
-0.56 |
| Lisa |
LNCE |
$22.65 |
-0.16 |
| Lucas |
LEI |
$2.48 |
+0.02 |
| Lulu |
LULU |
$64.12 |
+4.00 |
| Marcus |
MCS |
$12.55 |
-0.30 |
| Mario T.E. |
MGEE |
$45.21 |
+1.08 |
| Mario T.Y. |
SUP |
$18.28 |
+0.56 |
| Marisa |
MOLX |
$26.61 |
-0.39 |
| Namilita |
NL |
$14.16 |
+0.74 |
| Nicole B. |
NI |
$22.90 |
+0.06 |
| Nicole L. |
COL |
$58.23 |
-1.64 |
| Reagan |
REGN |
$85.54 |
+7.21 |
| Ruby |
RJET |
$5.37 |
+1.15 |
| Wilson |
WILC |
$4.59 |
-0.07 |
| Winston |
ED |
$58.89 |
+0.13 |
| Zero |
ZIP |
$16.13 |
+0.96 |
| Zondro |
ZQK |
$4.37 |
+0.10 |